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Lifecycle Marketer, Self-Serve
Lifecycle Marketer, Self-Serve
LovableLovable is seeking a hands-on, AI-first Lifecycle Marketer to drive activation, engagement, retention, and reactivation for their self-serve user base. This role involves designing intelligent, personalized lifecycle programs across various channels, leveraging AI and automation for content, segmentation, and decisioning. The ideal candidate will have 5+ years in B2C lifecycle marketing, deep expertise with modern platforms like Braze or Iterable, and a strong understanding of event-driven campaign architecture and data-driven optimization. You will play a crucial role in shaping how millions of builders experience Lovable every day, ensuring messaging is relevant, timely, and valuable.
