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General Manager, USA
General Manager, USA
MeantToBe IncRivet is building a dating and social experience that has never been seen before. We are venture backed, founded by operators with deep experience in the sector have proof of concept. We are looking for a founder-minded GM to lead our initial city launches and then scale that playbook nationally.
The Role
You will be working directly with the founders and have significant ownership and ability to shape the direction of the brand. You will be responsible for owning the P&L, building teams, market activations and driving product direction.
What You'll Do
•Co-create and drive the playbook to launch the product across multiple cities
•Collaborate closely with founders and cross-functional partners
•Be the consumer voice in the product roadmap
- Define go-to-market strategy for NYC launch and first 3-5 micromarkets
•Design and execute hyper-local online and offline campaigns
•Drive organic growth through campus, nightlife, and community activation
•Build and lead a go-to-market team to deliver on key KPIs
•Experiment with growth tactics across multiple channels
•Track what's working, iterate quickly, and scale wins
•Work with global team on pricing, monetization, and growth mechanics
•Represent Rivet with press, local partners and investors
What We're Looking For
- 5+ years of work experience (at least 2 years in consumer startup/2-sided marketplaces; ex-founder/founding team experience preferred)
- Deep understanding of or genuine interest in dating culture
- Self-starter who takes initiative and ownership
- Strong people and leadership skills to build and lead teams independently
- Strong execution ability; you're a doer, not just an ideas person
- Comfortable with ambiguity and rapid change
Who You Are
You have prior experience in building and launching something. You understand what it takes to make a two-sided marketplace work in a new geography. You have strong marketing instincts, product intuition and operational rigour.
Relevant experience maybe:
- Early city operator at a two-sided marketplace (Uber, DoorDash, Airbnb)
- City GM/Launch Leader or Head of Growth at a consumer social or dating app (Bumble, Hinge, Thursday, Lunchclub, or similar)
- Growth/GTM leader or ex-Founder at an early-stage startup
- Background in brand, partnerships, or community building
What We Offer
•Ground-floor opportunity at a growing startup
•Remote flexibility (travel required for launches, events and meetings)
•Direct collaboration with founders
•Competitive salary and equity package