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Lifecycle Marketer, Self-Serve
Lifecycle Marketer, Self-Serve
LovableLondon, StockholmSoftwareFull-timeGrowth
About the role
Lovable is seeking a Lifecycle Marketer to execute AI-first lifecycle marketing for their self-serve base, focusing on activation, engagement, retention, and reactivation. This hands-on role involves shaping how millions of builders experience Lovable daily through intelligent personalization and adaptive lifecycle systems. The ideal candidate will have 5+ years in B2C lifecycle marketing, deep expertise with modern platforms like Braze, and experience applying AI to content creation and personalization. You will design dynamic, data-driven programs and partner with cross-functional teams to deliver relevant and valuable messaging.
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