Jobs

About the Role
We’re looking for a data-driven CRM & Lifecycle Marketing Manager to own customer retention, engagement, and reactivation at Novig — the world’s first sweepstakes-based sports prediction exchange. You’ll be responsible for developing and executing multi-channel campaigns that deepen user engagement, increase LTV, and strengthen brand loyalty.

You’ll collaborate cross-functionally across product, engineering, trading, and brand to design personalized journeys that bring our predictive markets to life — from onboarding to loyalty.

Responsibilities
Own the full CRM lifecycle: build, launch, and optimize campaigns across email, push, SMS, and in-app messaging.
Segment and personalize: leverage behavioral and transactional data to create targeted audience segments, personalized triggers, and automated flows.
Experiment & optimize: design and run A/B tests to improve conversion, retention, and reactivation performance; measure and communicate results.
Upsell & loyalty: design campaigns that encourage repeat participation, cross-market engagement, and referral growth.
Data-driven insights: analyze user behavior, funnel metrics, and retention trends to inform lifecycle strategy and product improvements.
Collaborate cross-functionally: partner with Product Marketing, Product, Engineering, Trading, and Design to ensure a seamless customer journey across touch points.
Editorial strategy: develop and coordinate newsletter and in-app editorial content highlighting featured markets, educational insights, and community updates.
Lifecycle infrastructure: contribute to CRM system setup, automation logic, and integrations with analytics and data infrastructure.
Daily Focus Areas
Campaign management (notifications, segmentation, onboarding, and retention flows)
Coordination of A/B and multivariate tests for product features by segment
LTV modeling and retention forecasting in partnership with Analytics
Content curation across email, web, and in-app channels — ensuring brand alignment
Supporting the data pipeline and tagging strategies for lifecycle metrics tracking
What You Bring
3–6 years of experience in CRM, lifecycle marketing, or retention strategy — ideally in a venture-backed consumer tech, gaming, or fintech company
Strong understanding of user segmentation, personalization, and lifecycle automation tools (Braze, Iterable, Customer.io, HubSpot, etc.)
Analytical mindset and comfort working with data (SQL or BI tools a plus)
Proven track record running multi-channel CRM programs that drive measurable growth
Exceptional communication and cross-functional collaboration skills
Interest or experience in sports betting, trading, or prediction markets a strong plus
Bachelor’s degree in Marketing, Business, Statistics, or a related field