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New Products & Marketing Innovation Director
New Products & Marketing Innovation Director
EthosAbout the role
Ethos is seeking a New Products & Marketing Innovation Director to lead paid marketing for all new DTC products, including IUL and Annuities, with more launches planned for H2 2026. This role is critical for maintaining Ethos's growth post-IPO, requiring autonomous execution and strong strategic judgment. The ideal candidate will have over 10 years of deep paid marketing experience, a proven track record in new product launches at high-growth B2C startups, and expertise across various paid channels like Meta, Search, YouTube, and TikTok.
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