Jobs

About Raena:

Raena is a hormone and longevity company redefining how women access clean, effective health solutions. Founded by leaders at the intersection of medicine, science, and consumer health, Raena exists to fix what conventional systems have failed to solve: inaccessible care, and hormone products that compromise on quality.

We are building a category-defining platform rooted in metabolic health, hormonal balance, and long-term vitality, spanning software, education, diagnostics, and products. Our audience is deeply engaged, highly informed, and growing fast.

We’re looking for a Head of Growth & Retention to help lead Raena into its next phase of scale. This is a highly visible, high-impact leadership role for a growth operator who thrives in founder-led environments, loves getting into the data, and knows how to translate insight into decisive execution.

You’ll own acquisition, lifecycle, retention, and revenue performance across Raena’s ecosystem — working closely with the Founder and team to scale with rigor, speed, and taste. If you’re energized by ownership, accountability, and helping build the next great health brand.

What You'll Do
-Own Profitable Growth
-Lead and scale paid acquisition across Meta, Google, TikTok, Affiliates, Partnerships, and emerging channels.
-Own CAC, CPA, LTV, and payback performance, balancing growth, efficiency, and long-term brand value.
-Partner closely with Finance and Analytics to forecast growth, model ROI, and drive disciplined investment decisions.
-Identify and scale new growth levers while reducing channel concentration risk.
-Build a World-Class Retention Engine
-Own the end-to-end membership strategy, from acquisition and onboarding to engagement, retention, and reactivation.
-Lead lifecycle marketing across email, SMS, and on-site personalization to drive frequency, AOV, and LTV.
-Continuously optimize onboarding, welcome, post-purchase, replenishment, win-back, and churn-prevention drips.
-Design promotional strategies that maximize impact during high-intent periods while protecting long-term customer value and reducing promo fatigue.
-Drive Segmentation, Personalization & Conversion
-Build and evolve customer segmentation models using behavioral, transactional, and engagement data.
-Apply segmentation to acquisition, lifecycle messaging, offers, and onsite experiences.
-Own landing page optimization, CRO, and email/SMS capture across PDPs, PLPs, checkout, and campaign-specific pages.
-Partner with Product, Design, and Engineering to reduce friction and improve conversion across the funnel.
-Lead with Data & Experimentation
-Translate large, complex datasets into clear actions and decisions.
-Own experimentation frameworks including A/B testing, cohort analysis, attribution, and incrementality.
-Establish KPIs, dashboards, and reporting that align marketing performance with business outcomes, not vanity metrics.
-Operate Cross-Functionally in a Founder-Led Environment
-Partner closely with the Founder and executive team to translate vision into execution.
-Work seamlessly with Brand, Creative, Product, Merchandising, Analytics, and Finance to align growth strategy with storytelling, launches, and customer experience.
-Help coordinate integrated growth moments across acquisition, lifecycle, and onsite — without owning brand, PR, or experiential execution.
-Drive internal teams and external partners with clarity, urgency, and accountability.

What You Have
-5+ years of experience in growth, performance marketing, or DTC leadership roles.
-Proven success in owning acquisition, retention, and revenue outcomes at scale.
-Deep understanding of CAC/LTV, CPA management, payback periods, and marketing ROI.
-Strong analytical mindset with comfort working directly in data.
-Experience building lifecycle programs, segmentation models, and CRO strategies.
-Proven ability to thrive in founder-led or owner-operated companies with high accountability and direct feedback.
-Collaborative, low-ego leader who moves fast, communicates clearly, and gets things done.